Multi-disciplinary designer currently affectionately and professionally known as lancey.
Areas of interest include visual identities & explorations, social design, advertising, print and human-centred design.
Don’t be a stranger —
make magic together!
CV/Portfolio
Multi-disciplinary creative currently affectionately and professionally known as lancey.
Areas of interest include visual identities & explorations, social design, advertising, print and human-centred design.
Don’t be a stranger —
make magic together!
CV/Portfolio
MAX Asia Launch Campaign
— MAX Reacts
Commemorating and hyping up the launch of MAX Asia, MAX Reacts is a video content series that features iconic characters across the MAX catalogue reacting to hyper-localised icons, happenings or landmarks within each country. As the Art Director in charge of this campaign, I conceptualised this ongoing series for the Singapore, Malaysia and Philippines markets.
Content featured: The Penguin — Singapore (@streamonmaxsg)
Aquaman — Malaysia (@streamonmaxmy)
Harry Potter — The Philippines (streamonmaxph)
Social Media
Campaign
— MAX Reacts
Commemorating and hyping up the launch of MAX Asia, MAX Reacts is a video content series that features iconic characters across the MAX catalogue reacting to hyper-localised icons, happenings or landmarks within each country. As the Art Director in charge of this campaign, I conceptualised this ongoing series for the Singapore, Malaysia and Philippines markets.
Content featured: The Penguin — Singapore (@streamonmaxsg)
Aquaman — Malaysia (@streamonmaxmy)
Harry Potter — The Philippines (streamonmaxph)
Social Media
Campaign
2024
MAX Asia Pre-launch Campaign
— All Aboard to Asia
To build momentum and hype towards the incoming launch of MAX (Formerly HBO GO), a series of videos featuring iconic characters across the MAX catalogue were released throughout seven different markets in Asia, which I took charge of for the Art Direction.
The campaign mainly featured different popular characters, each representing one country, expressing excitement upon their arrival to Asia. The videos comprised of scenes of the characters arriving while being in awe of happenings, landmarks and icons local to each country.
I was in charge of conceptualising the concept for each country, while ensuring consistency across all outputs, while communicating with editors from the different markets. These videos have garnered millions of views across Instagram and TikTok.
The different franchises and their representative markets are as follows:
Barbie — Singapore (@streamonmaxsg)
Godzilla — Indonesia (@streamonmaxid)
Aquaman — Malaysia (@streamonmaxmy)
Harry Potter — The Philippines (@streamonmaxph) Dune — Thailand (@streamonmaxth)
The Last of Us — Hong Kong (@streamonmaxhk)
House of the Dragon — Taiwan (@streamonmaxtw)
Social Media
Campaign
— All Aboard to Asia
To build momentum and hype towards the incoming launch of MAX (Formerly HBO GO), a series of videos featuring iconic characters across the MAX catalogue were released throughout seven different markets in Asia, which I took charge of for the Art Direction.
The campaign mainly featured different popular characters, each representing one country, expressing excitement upon their arrival to Asia. The videos comprised of scenes of the characters arriving while being in awe of happenings, landmarks and icons local to each country.
I was in charge of conceptualising the concept for each country, while ensuring consistency across all outputs, while communicating with editors from the different markets. These videos have garnered millions of views across Instagram and TikTok.
The different franchises and their representative markets are as follows:
Barbie — Singapore (@streamonmaxsg)
Godzilla — Indonesia (@streamonmaxid)
Aquaman — Malaysia (@streamonmaxmy)
Harry Potter — The Philippines (@streamonmaxph) Dune — Thailand (@streamonmaxth)
The Last of Us — Hong Kong (@streamonmaxhk)
House of the Dragon — Taiwan (@streamonmaxtw)
Social Media
Campaign
2024
HBO GO Asia — Always-On
As one of the Art Directors appointed to this account, I conceptualised and executed Always-On content for HBO GO Asia (Before transition to MAX Asia), from creating narratives using key moments from various HBO titles to promote popular and new series, additionally tapping onto popular pop culture scenes for trendjacking use
I also ensured consistency all across platforms contents are posted on, making sure art direction follows brand guidelines and meeting the client’s expectations.
Contents have been posted across Instagram, Facebook and Tiktok, on @streamonmaxsg.
Social Media
As one of the Art Directors appointed to this account, I conceptualised and executed Always-On content for HBO GO Asia (Before transition to MAX Asia), from creating narratives using key moments from various HBO titles to promote popular and new series, additionally tapping onto popular pop culture scenes for trendjacking use
I also ensured consistency all across platforms contents are posted on, making sure art direction follows brand guidelines and meeting the client’s expectations.
Contents have been posted across Instagram, Facebook and Tiktok, on @streamonmaxsg.
Social Media
2024
Samsung #WithGalaxy Always-On
— UGC Curation
Being one of the Art Directors supporting the Samsung #WithGalaxy account, my task was to mainly search for User-Generated Content (UGC) across Instagram to curate for Always-On posting on the @samsungwithgalaxy profile, which is a worldwide platform with 4.8 million followers (as of writing this description).
Following monthly themes, the task emphasised having a keen and selective eye for image curation, proposing shortlisted images and reels that meet the client’s expectations. All of the UGCs that I proposed which were approved and posted garnered thousands of likes and engagements, particularly the How-To reel shown in the next slide, which has amassed 52.3K likes solely through organic reach.
Social Media
Image Curation
— UGC Curation
Being one of the Art Directors supporting the Samsung #WithGalaxy account, my task was to mainly search for User-Generated Content (UGC) across Instagram to curate for Always-On posting on the @samsungwithgalaxy profile, which is a worldwide platform with 4.8 million followers (as of writing this description).
Following monthly themes, the task emphasised having a keen and selective eye for image curation, proposing shortlisted images and reels that meet the client’s expectations. All of the UGCs that I proposed which were approved and posted garnered thousands of likes and engagements, particularly the How-To reel shown in the next slide, which has amassed 52.3K likes solely through organic reach.
Social Media
Image Curation
2024
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We Are Social — Instagram
On top of my regular duties, I was in charge of the internal Instagram page for We Are Social, departing from the regular burn and churn, designing and producing content with additional freedom for the Art Direction. These posts followed various themes, events coverage and occasion callouts, either through in-feed postings or Instagram Stories.
@wearesocialsg on Instagram
Social Media
On top of my regular duties, I was in charge of the internal Instagram page for We Are Social, departing from the regular burn and churn, designing and producing content with additional freedom for the Art Direction. These posts followed various themes, events coverage and occasion callouts, either through in-feed postings or Instagram Stories.
@wearesocialsg on Instagram
Social Media
2024
